Services
Performance Marketing
ROI-focused hotel marketing that puts your budget to work — driving measurable revenue growth through paid channels, conversion optimisation, and data-led decision making.
Every rand spent. Every booking tracked.
Performance marketing is about accountability. Every campaign we run for your hotel is built around a clear revenue objective — and every rand of your budget is tracked from first click to confirmed booking. No vanity metrics, no guesswork.
Miand Hospitality's performance marketing service combines paid search, paid social, metasearch, and retargeting into a fully managed, results-driven programme. We optimise continuously against your cost-per-booking targets, ensuring your marketing investment delivers a measurable return — month after month.
What's included
Paid search (PPC)
Google Ads campaigns engineered for hotel bookings — precise keyword targeting, compelling ad copy, and smart bidding strategies that capture high-intent travellers at the moment they're ready to book.
Metasearch management
Managed bidding on Google Hotel Ads, TripAdvisor, and Trivago to keep your direct rates competitive and visible — driving commission-free bookings straight to your website.
Retargeting campaigns
Re-engage visitors who browsed your site without booking — serving personalised ads across Google Display, Facebook, and Instagram to bring them back and convert their interest into a reservation.
Conversion rate optimisation
Systematic testing of landing pages, booking flows, and ad creative to improve the percentage of visitors who complete a booking — maximising the return on every click you pay for.
Budget & bid management
Daily monitoring and optimisation of campaign budgets and bids across all channels — shifting spend toward what's working and pulling back on what isn't to protect your ROAS.
Revenue attribution reporting
Full-funnel reporting that connects ad spend to confirmed bookings and revenue — giving you a clear picture of cost per booking, ROAS, and incremental direct revenue generated.
How we deliver measurable results
Audit & goal setting
We audit your existing paid channels, benchmark your current cost per booking, and agree on clear revenue targets and KPIs that will guide every decision we make.
Strategy & setup
We build your campaign architecture across the agreed channels — ad structure, audience targeting, creative, tracking, and integration with your booking engine and analytics.
Launch & optimise
Campaigns go live with active daily management — adjusting bids, testing creative, refining audiences, and reallocating budget to maximise bookings and minimise wasted spend.
Report & scale
Monthly performance reviews translate data into decisions — identifying opportunities to scale what's working, cut what isn't, and continuously improve your return on ad spend.
Ready to make every marketing rand count?
Talk to our team about a performance marketing programme built around your property's revenue goals.
Get in touch