Services
Email Marketing
Targeted, personalised email campaigns that keep your hotel top of mind, nurture guest relationships, and drive repeat direct bookings.
Your most cost-effective direct booking channel.
Email remains the highest-ROI marketing channel in hospitality. A well-managed email programme lets you communicate directly with past guests, prospective bookers, and loyalty members — without paying OTA commissions or platform advertising fees every time.
Miand Hospitality's email marketing service is built specifically for hotels and resorts. We design, write, and manage campaigns that feel personal and on-brand — from automated pre-arrival sequences and post-stay follow-ups to seasonal promotions and exclusive direct-booking offers that give guests a genuine reason to book with you directly.
What's included
A complete email programme for your property
List building & segmentation
We help you grow a quality subscriber list and segment it by guest type, stay history, and booking behaviour — so every email reaches the right audience with the right message.
Automated email sequences
Pre-arrival, post-stay, win-back, and birthday sequences that run automatically — building guest relationships and generating bookings without ongoing manual effort.
Promotional campaigns
Seasonal offers, flash sales, package promotions, and exclusive direct-booking rates — crafted to create urgency and convert subscribers into confirmed reservations.
On-brand design & copy
Every email is designed and written to reflect your property's visual identity and voice — professional, compelling, and consistent with your wider brand experience.
Performance analytics
Open rates, click-through rates, conversion tracking, and revenue attribution — clear reporting that shows exactly what your email programme is delivering.
Deliverability & compliance
Technical setup, authentication, and GDPR-compliant list management that keeps your emails landing in inboxes — not spam folders — and your sending reputation protected.
Our process
How we build your email programme
01
Audit & strategy
We review your current email activity, subscriber list, and guest data — then build a programme strategy aligned to your revenue goals and guest journey.
02
Setup & design
We configure your email platform, build branded templates, and set up your automated sequences — ready to send from day one.
03
Campaign delivery
We plan, write, design, and send your campaigns on a consistent schedule — managing every detail so your team doesn't have to.
04
Optimise & grow
Monthly performance reviews identify what's resonating with your guests, where to improve, and how to grow your list and revenue over time.
Ready to turn your guest list into direct revenue?
Talk to our team about an email marketing programme tailored to your property's guests and goals.
Get in touch