Services
Copywriting
Compelling, conversion-focused copy that tells your property's story, speaks to your ideal guest, and drives direct bookings.
Words that sell rooms.
In hospitality, the difference between a guest choosing your property or a competitor's often comes down to how well your words make them feel. Great hotel copywriting doesn't just describe — it transports. It helps potential guests picture themselves at your pool, in your restaurant, waking up to your view.
Miand Hospitality's copywriting service is built specifically for hotels and resorts. We combine deep hospitality knowledge with persuasive writing craft to produce copy that resonates with your target guests, strengthens your brand voice, and converts across every channel — from your website and OTA listings to email campaigns and social media.
What's included
Copy for every channel and touchpoint
Website copy
Homepage, rooms and suites, dining, facilities, and about pages — every word crafted to engage your ideal guest and guide them towards booking direct.
OTA listing copy
Optimised property descriptions and room copy for Booking.com, Expedia, Agoda, and more — written to stand out in search results and convert browsers into bookers.
Email marketing copy
Pre-arrival, post-stay, promotional, and seasonal email campaigns that nurture guest relationships and drive repeat bookings.
Social media copy
Engaging captions and post copy for Instagram, Facebook, and LinkedIn that build your audience and reflect your property's personality.
Sales collateral
Brochures, rate sheets, proposals, and presentations for corporate accounts, travel agents, and MICE clients — written to win business.
SEO-optimised content
Blog articles, destination guides, and landing pages written to rank for the searches your ideal guests are making — driving organic traffic to your direct channel.
Our process
Our copywriting process
01
Discovery brief
We learn your property inside out — your brand voice, your target guests, your competitive set, and what makes you genuinely worth choosing.
02
Copy strategy
We define the key messages, tone of voice, and content structure before a single word is written — so everything that follows is purposeful.
03
Draft & refine
We deliver a first draft for your review, then refine based on your feedback until every word feels exactly right.
04
Final delivery
Polished, ready-to-publish copy delivered in your preferred format — whether that's a Word document, Google Doc, or direct upload to your CMS.
Ready for copy that truly sells your property?
Talk to our team about a copywriting project tailored to your hotel, resort, or hospitality brand.
Get in touch